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I'm a brand strategist. I bring ideas to fruition through storytelling, competitive landscaping, trend analysis, social strategy, and insight-informed ideation.
I have both built brands from scratch and consulted for existing brands. below are a few of my favorite projects.
reRalph.
Polimoda Fashion Brand Management masters final project. Collaborating with a passionate, international team on a cross-sectional rebranding strategy for Ralph Lauren. This project included an in-depth brand analysis and rebranding strategy focusing on refining the brand structure, realigning with the American dream, and revitalizing the brand story. Key deliverables included the video campaign featured above, a UGC-focused social media strategy with intentional influencer selection informed by TalkWalker, a store streamlining strategy including up-to-date budget calculations, and a nearly 300 page book detailing all facets of the project form start to finish (designed for print).
gucci nido.
This project consists of the research, product development, brand strategy, and product merchandising of a small range of products for GUCCI to be distributed as a single ‘drop’ for A/W 2022. Playing into the theme of the "nest," and finally allowing people into our homes following a pandemic of isolation, this "home-wear " capsule collection plays into every sense of the word, including both pieces for the home and a selection of genderless garments.
shop rerooted.
My most recent personal venture. As someone with a love for both fashion, sustainability, and social strategy, this Instagram-based thrift shop was my perfect combination. Click the brand breakdown for an extensive deconstruction of this build. Check out the website too!
[insert identity].
Polimoda Fashion Brand Management masters midterm project. Working with an incredibly talented team from all over the world on an integrative re-merchandising and branding strategy for Random Identities, a brand existing as the result of the creative genius of former creative directer of Saint Laurent, Stefano Pilati. The project included a full brand evaluation, an in-depth competitive landscape analysis, and a new collection proposal, named [INSERT IDENTITY].
nothing but gold.
Developed for Nike’s Nothing But Gold beta app aimed at Gen Z girls. This project included the selection of muses, digital styling flat lays based on consumer requests, and copy writing for the feed within the social platform.
project spark.
Spearheading a team of interns, I lead an initiative to making Walmart the go-to destination for Back to College 2020, following a summer in a pandemic. Informed by media trends and an extensive interview process, we created a full ad campaign and strategy for Walmart's back to school campaign that FCB Chicago was able to use to inform their intended campaign for Walmart.